About


Back in 2008, I (Kelli) started designing invitations for family and friends and greeting cards to give out on various holidays from the comfort of her childhood bedroom. I was looking for an outlet to be creative when my full-time job, at the time, was far too analytical and data driven.

Fast forward all these years and this small little hobby has become a full-fledged small business run by my husband and I (and our furry children). While he's busy worrying about shipping and operations, I spend my time designing and printing each and every item that leaves our studio.

Our designs infuse my love of whimsical art, watercolor, and modern calligraphy. While your sentiments are in the words, my goal is to make it all look pretty. Each of card, art print, invitation and stamp is designed, packaged and shipped directly from our home studio in New Jersey. Nights are spent painting, lettering, and illustrating to bring you one-of-a-kind stationery products that help share your story.

It's amazing to think that after all these years, thousands of homes have been graced with my words and drawings; that we've been a part of some of life's biggest and smallest moments. We're so honored, thankful, and excited to continue to do so for years to come.

Kelli Arruzzo Jost